This month was the grand opening the the 02.2011 Boutique—the Halifax 2011 Canada Games retail merchandise store. The store is located in Barrington Place shops, which is connected to the busy Scotia Square mall in downtown Halifax by a heavily trafficked pedway.
To support the launch and exposure of the store, we designed unique storefront signage in window decals—distinct from the surrounding shops—and a series floor and mirror decals which leads the consumer to the store from the surrounding and adjacent mall.
The mirror decals feature a variety of Gameswear clothing in dynamic poses with the model’s visible body removed. This invites the viewer to “try on” the clothing by looking in the mirrors. Throughout the mall, there are also floor decals with a series of arrows leading the way to the store.
To top it off, we installed a miniature curling rink decal on the floor of the main pedway with a lure to the store on the other side!