Doing design work for the Halifax 2011 Canada Games I’ve been fortunate to experience a very wide and unique array of projects—everything from billboards to baggage tags. And, often it’s the “little things” that I’m excited about.
For these Games, we produced a variety of custom luggage tags for the traveling athletes, contingents and VIPs. Individual tags were designed and produced for each provinces and territory, as well as sport specific tags to identify sport equipment. In all that’s over 100 variations.
These tags had the dual purpose of holding the contact information of the individual owner, and for rapid identification for luggage sorting at the Halifax airport—where the luggage will be diverted directly to the Athletes’ Village or to the sport specific venues as necessary. Also, it’s typically one of many souvenir pieces the Athletes will hold on to.
The tags were produced in a durable plastic with a transparent sleeve on the reverse to slip in the contact info card.