The Eastern Kings Sports Council is a group of volunteers who are committed to enhancing sport, recreation and physical activity in the region. They came to me for a logo and this is one of the rare occasions when I get it right on the first try. No revisions, they loved it.
The mandate of the Sport Council is “working with communities, groups, schools and individuals in Eastern Kings to encourage participation in and promote the benefit of sport, physical activity and recreation in a supportive environment at all levels.” They wanted a logo which was modern, exciting, and will stand out on clothing.
Here are some notes form the design pitch:
- Vibrant colours suggest fun, movement, health & fitness.
- The abstract image gives a strong impression of motion and can be interpreted as a person running, a ball flying or any kind of activity.
- Representative of sport in general, without being specific.