A colleague of mine from the Halifax 2011 Canada Games has started a new business as an umbrella for her consulting practice as well as some real estate holdings in Halifax and Ontario. Pinwheel was approached to take on the communication and identity design for the venture.
A full identity project is fantastic to work on, because I’m able to control and maintain consistency in the look & feel throughout all brand materials.
We delivered a full logo package, business card and letterhead designs, presentation templates, and design and development of a website. The big challenge in this project was to clearly present and communicate the two (somewhat unconnected) aspects of this business—the consulting and real estate. The content had to be clearly separated, while unified under a single brand.
The name “Hillwood” is derived from the family name “Hugenholtz” and the tree imagery in the logo was refined from a sketch/idea provided by the client.