Local crown corporation innovacorp has established a “green team” committee to focus on issues of environmental sustainability. They wanted a look to identify the committee—for use on posters, letterhead and email newsletters.
The typical brand image used by innovacorp is a blue butterfly – so the clear solution was to use a green butterfly in it’s place. This has the desired impact of drawing attention while retaining their existing brand equity.
Innovacorp supplied the “Green is in us” tagline – a clever reference to their existing wordmark.