Innovacorp – green team

Posted on May 11, 2011 in logos/identity, recent work

Local crown corporation innovacorp has established a “green team” committee to focus on issues of environmental sustainability. They wanted a look to identify the committee—for use on posters, letterhead and email newsletters.

The typical brand image used by innovacorp is a blue butterfly – so the clear solution was to use a green butterfly in it’s place. This has the desired impact of drawing attention while retaining their existing brand equity.

innovacorp - green team

Innovacorp supplied the “Green is in us” tagline – a clever reference to their existing wordmark.

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Contact Info

info@pinwheeldesign.ca
902.478.4588

3618 Rosemeade Ave.
Halifax, NS
B3K 4L7

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