Posted on September 8, 2009 in logos/identity
New logo design for “Move On Colchester”. A community-based campaign aimed at advancing the wider use of active transportation in the Colchester region. Of the four options I gave them, they chose my preference and I’m very pleased with the final result.
Some notes from the design pitch:
- Displaying a range of ages & demographics drives the message of broad community inclusiveness.
- Consistent movement from left to right is symbolic of forward momentum or achieving progress.
- Multiple colours of the individuals gives the impression of multiculturalism, while being non-specific.
- Vivid red is suggestive of movement, passion or a zest for life.