Move On Colchester logo

Posted on September 8, 2009 in logos/identity

New logo design for “Move On Colchester”. A community-based campaign aimed at advancing the wider use of active transportation in the Colchester region. Of the four options I gave them, they chose my preference and I’m very pleased with the final result.

Move On Colchester Logo

Move On Colchester Logo

Some notes from the design pitch:

  • Displaying a range of ages & demographics drives the message of broad community inclusiveness.
  • Consistent movement from left to right is symbolic of forward momentum or achieving progress.
  • Multiple colours of the individuals gives the impression of multiculturalism, while being non-specific.
  • Vivid red is suggestive of movement, passion or a zest for life.

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Contact Info

info@pinwheeldesign.ca
902.478.4588

3618 Rosemeade Ave.
Halifax, NS
B3K 4L7

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